CASE STUDY: Chic-P Hummus - A Taste of Innovation

Available to purchase from the Delicious Ideas Food Group, Graddon Vending on the National Rail network and via specialist retailers

The Challenge: Chic-P, a leading producer of premium houmous, sought to expand its product range with an ambient, preservative-free option that would maintain the brand's commitment to exceptional taste and quality.

The Solution: In partnership with The Food Incubator, Chic-P embarked on a rigorous product development process to create an ambient houmous that met their exacting standards.

The Results: Through meticulous product development and rigorous testing, Chic-P and The Food Incubator successfully created an ambient houmous that exceeded expectations. The product retains the brand's signature taste and texture, whilst offering the convenience of a longer shelf life. This achievement has opened up new market opportunities for Chic-P and solidified their position as a leader in the houmous category.

“The team at Food Incubator have been great to work with. They're highly knowledgeable in their field and have been a fantastic partner over the last few years to work with. Highly reliable and generous with their time and efforts into helping our product reach 100% quality. We have enjoyed working with them and look forward to continuing and growing our partnership.”

Hannah McCollum, Founder, ChicP